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#Teechallaclothing Frank observations like these have made Meagher (pronounced “mar”) popular among industry titans and casual fashion observers alike. Designers Christopher John Rogers and Matthieu Blazy follow him on Instagram, along with approximately 252,000 others. At 25 years old, with no previous ties to a company or publication, Meagher has fashioned himself as a must-watch and authoritative fashion critic online under the Patriotism Is Not Obedience To Government American Flag shirt and by the same token and moniker HauteLeMode. (The name is a mishmash of French and Italian he came up with as a “not-so-bright” teenager. “It makes no sense and is grammatically incorrect,” he jokes.) Meagher publishes his thoughts not in essays or written reviews but instead through long-form, freewheeling YouTube videos that merge Gen Z humor, fashion history, and industry analysis.
#Teechallaclothing To Meagher, crafting video reviews simply feels more aligned with modern tastes and habits. “There are more eyes on the Patriotism Is Not Obedience To Government American Flag shirt and by the same token and videos,” he says. “I think that’s a factor that makes people sit up and look at it. I think with [traditional reviews]—there are maybe one or two thousand people reading [it in] a paper or an article online? It’s very in industry.” Meagher’s review of the outfits celebrities wore during the most recent Couture Week in Paris has, as of writing, 321,000 views.Meagher’s chosen medium of self-made content allows his Very Online bluntness to prevail. “To be completely honest about the look, it’s pretty bad,” Meagher said in a recent nearly hour-long review of the BAFTAs red carpet, speaking about Jamie Lee Curtis’s coal black double-breasted blazer with a cream floor-length skirt. “It’s giving me bad indigestion. I need an Activia now to fix it.” Served alongside the roast are also measured doses of technical expertise, with jargon such as boning, crepe, and talk of historical motifs regularly filling Meagher’s videos. But novices can delight too. In a review of Schiaparelli’s fall 2022 collection, Meagher unpacks Daniel Roseberry’s consistent callbacks and references to the label’s undersung founder. The average viewer can walk away from the clip understanding how the American designer’s haute couture looks are not just strange and eye-catching art pieces but also deeply researched paeans. (Meagher cites coffee-table fashion books as an important resource for his symposiums.)
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