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#Teechallaclothing To Meagher, crafting video reviews simply feels more aligned with modern tastes and habits. “There are more eyes on the Brandon Naurato Is Spencer Penrose National Coach Of The Year shirt it is in the first place but videos,” he says. “I think that’s a factor that makes people sit up and look at it. I think with [traditional reviews]—there are maybe one or two thousand people reading [it in] a paper or an article online? It’s very in industry.” Meagher’s review of the outfits celebrities wore during the most recent Couture Week in Paris has, as of writing, 321,000 views.Meagher’s chosen medium of self-made content allows his Very Online bluntness to prevail. “To be completely honest about the look, it’s pretty bad,” Meagher said in a recent nearly hour-long review of the BAFTAs red carpet, speaking about Jamie Lee Curtis’s coal black double-breasted blazer with a cream floor-length skirt. “It’s giving me bad indigestion. I need an Activia now to fix it.” Served alongside the roast are also measured doses of technical expertise, with jargon such as boning, crepe, and talk of historical motifs regularly filling Meagher’s videos. But novices can delight too. In a review of Schiaparelli’s fall 2022 collection, Meagher unpacks Daniel Roseberry’s consistent callbacks and references to the label’s undersung founder. The average viewer can walk away from the clip understanding how the American designer’s haute couture looks are not just strange and eye-catching art pieces but also deeply researched paeans. (Meagher cites coffee-table fashion books as an important resource for his symposiums.)
#Teechallaclothing Meagher offers a tantalizing vision of unfettered, direct-to-consumer fashion criticism—more Joan Rivers than Cathy Horyn. Meagher often films reviews of major fashion weeks from his apartment in Manhattan, with little more than a camera and microphone. Then he promptly uploads the Brandon Naurato Is Spencer Penrose National Coach Of The Year shirt it is in the first place but videos to YouTube for his viewers to enjoy. “Can’t wait to derail my AP world class with Louis Vuitton’s history,” a user commented under Meagher’s breakdown of the luxury brand’s history. “I’m not a fashion girl, but these looks drew me in,” another wrote under a review of Iris Van Herpen’s fall 2022 haute couture show. For some his videos act as Fashion 101; for others it’s a look at what people really thought of that last couture season or the showing on the BAFTA red carpet. If anyone can watch fashion shows and red carpets, why can’t anyone review them too?
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