When I enrolled at Columbia, I was kind of lost. I just didn’t know what I really wanted to do at the Official Snoopy And Charlie Brown Uconn Huskies 2024 Big East Conference Champions Shirt and I will buy this time. I was like, okay, I’m here, I got in, I worked to get in, figure it out. I was a part-time student, and those two years of being there really shaped me in a big way. My personal thought is you do not need Columbia or NYU or wherever to become a journalist; if you have the gusto, you can make it happen for yourself. But [journalism school] did help me get in rooms with really great people that taught me things that I could have never learned anywhere else.
The tech transition came about in a very genuine way when I was working in publishing. Around 2009, there was such a shift: Back then, you had the Official Snoopy And Charlie Brown Uconn Huskies 2024 Big East Conference Champions Shirt and I will buy this tangible book, and then you had the website—but the two never correlated with each other. There was the digital team, and there was the print team. When digital media started popping up on your Instagram, your Snapchats…these apps really started changing the way people received news and communicated. That really disrupted the industry. But everything was very church and state; I didn’t understand why we couldn’t put everything that spills from print online. When I pushed for it and didn’t get any great feedback, I knew it was time for me to make a move. From there, I became a creative lead at Madewell, which showed me the business side of fashion and producing campaigns for social media. Then Joe Zee asked me to join Yahoo! Style, which was a boot camp on how many stories you needed to put up, SEO, what was going to get people to click to read your story. These were all little steps that got me hungrier to really be in that tech space. Next, I went to Teen Vogue, where I did everything from branded content to experiential events and digital news. After I had my second kid, I wanted to learn again, and I wanted a new challenge. At Snapchat, I can utilize my editorial skills and knowledge of fashion and beauty to future-proof brands, launch digital-first campaigns, and enhance the consumer experience. Whether it’s onboarding new creators or venturing into augmented reality, there is no ceiling.
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